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The Benefit of Speed in Your WordPress Hosting Package

In this blog we’re going to explore an often underestimated, yet important aspect of website hosting: speed. Choosing the right hosting provider means paying attention to all the benefits they offer, and speed is one of the major ones.

The speed of your website has a big impact on both the user experience, and how well your site ranks on search engines.

Whether you’re running an ecommerce store or blog, most of your WordPress hosting needs can be traced back to speed.

Speed Enhances User Experience

If you think about your own web surfing habits, this probably won’t surprise you: snappy, fast-loading sites are just plain enjoyable to use.

When a website takes too long to load, it’s easy to get frustrated and click away. That’s why it’s important to keep your site’s speed in top shape.

Imagine you’re running an online store selling sneakers. If a customer drops by but your website takes too long to load the shoe images, chances are they’ll leave and go to a faster site.

However, when your site runs smoothly and quickly visitors can easily:

  • Browse around
  • Check out your products
  • Make purchases.

That’s the magic of a fast-loading website.

Not only do you keep your customers happy, but you’re also likely to increase conversions.

When someone visits your website and leaves quickly without doing anything, that’s called a ‘bounce’. A fast-loading site can help counter this by keeping folks around longer, lessening your bounce rates.

So, speed isn’t simply a nice thing to have, but a key ingredient in the recipe for a great user experience.

Speed and SEO

SEO stands for Search Engine Optimisation. It’s like a backstage pass to getting your website noticed on search engines like Google. Here’s how speed affects SEO.

Google and other search engines love fast websites. Their goal is to deliver the best and most relevant information to the user as quickly as possible.

That’s why they rank faster-loading websites higher in search results. So, if your site loads like lightning, you’re more likely to end up near the top of the search pile.

A slow load speed can nudge you further down the search engine ranking, making it much harder for people to stumble onto your website.

In simple terms, a slower speed can hide your website from people seeking out the services or products you provide.

So, speed isn’t just about user experience; it’s a critical factor in getting your WordPress site visible to the world, nudging your SEO game up a notch.

Quickness and Customer Retention

Let’s imagine you walk into a store, browse through their products, but the checkout line is too long or too slow. What would you do? Most likely, you’d leave and find another place to shop, right?

This is exactly what happens online when a website is slow. Your visitors, just like you in the slow checkout line, might decide to do their browsing, or even buying, elsewhere.

So, when we talk about slow sites leading to customer loss, this is precisely what we mean.

It’s the digital equivalent of a shopper walking out of a store.

To encourage them to come back make sure your website runs at full-speed. A fast website not only gives your visitors a satisfying, hassle-free experience, but it also increases the chances they’ll return.

This is what we call ‘customer retention’ – keeping hold of your existing customers.

It’s always easier (and less expensive) to keep a current customer than to find a new one.

By ensuring your website performs well and loads quickly, you can keep customers satisfied and willing to come back for more.

Factors Affecting Quickness

Do you ever wonder why some websites load faster than others? That’s mostly because of four key factors:

  1. Hosting Provider
  2. Server Location
  3. Caching
  4. Image Optimization.

Hosting Provider

In simple terms, this is where your website lives online. Just like choosing the best neighbourhood for your house, the right hosting provider can impact your website’s speed.

All providers aren’t created equal, so it’s crucial to pick one optimised for WordPress.

Server Location

This is where your website’s data is stored. If your server is far away from your website’s visitors, the data has to travel a greater distance, meaning it takes longer for your website to load.

So, choose a server location that’s closer to your main audience to boost your site’s speed. If your audience is in Nigeria, host your website in Nigeria.


Caching is when your website remembers some data so it doesn’t have to load it up every single time. By enabling caching, you can significantly increase your website’s speed.

Image Optimization

Pictures can take a lot of your website’s weight and make it slower. So, making sure they are just the right size and format without losing quality, can help your website speed up.

Choosing the Right Hosting Package

Think of hosting packages as homes for your website. Not all are created equal, and choosing the right one is like finding the perfect fit for your site’s speed and performance.

You’ll discover that different hosting packages come with varying levels of speed and performance.

Some are faster and some slower. It’s like comparing a sports car with a regular family car; one is built for speed, the other for comfort and economy.

Remember, just as with cars, the fastest option may not always be suitable for everyone.

You need to consider your specific needs, like how much traffic your website gets, the type of content on your site, and of course, your budget.

Choosing the right hosting provider can sometimes be a tricky thing. Fortunately, here at DomainKing, we are specially optimised for WordPress.

This simply means we’ve tailored our service to work perfectly with WordPress, offering impressive speed and performance.

It’s a bit like choosing a certified mechanic for your particular car model – you know they understand exactly how to make it run smoothly.

Tools and Techniques for Speed Optimisation

How can we make a website faster? Let’s introduce a few tools and techniques you can use.

Caching Plugins

Remember we talked about caching earlier? It’s like your website’s short-term memory.

A caching plugin helps your site remember data, reducing the need to fetch it every time a visitor comes by. This can significantly improve your website’s speed.

Image Optimization Tools

These handy helpers reduce the size of your images without losing quality, which means your site uses less data loading up those pictures faster.

Content Delivery Networks

Content Delivery Networks, also known as CDNs, are like delivery trucks that carry your website data close to your visitors, no matter where in the world they are.

With a CDN, your website loads faster, keeping those valuable visitors happy.

Now that you’re armed with these tools and techniques, remember, using them correctly can supercharge your website, keeping it running fast and smooth.


When it comes to having a successful website, speed is truly of the essence.

It can:

  • Give your site visitors a happy, hassle-free experience
  • Boost your visibility on search engines
  • Encourages customers to come back
  • Influence your bottom line.

Shorter loading times equal longer browsing times, after all.

Many factors contribute to your WordPress website’s speed, from the hosting provider and server location, to caching and image optimization.

And most importantly, choosing the right hosting provider for your WordPress hosting needs is key.

Remember to put speed front and centre when designing, developing, and hosting our WordPress websites.

After all, a faster website means happier visitors, and happy visitors are likely to stick around, making your digital journey a successful one!

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